As you probably know I have been working within the field of SEO for many years now and in that time I have tried and tested a number of methods to pick up new backlinks. Fun times, baby!
Today I am going to tell you about my three favourite methods that I use to find and pick up backlinks that are going to help you to overcome your competitors and, in turn, increase the revenue to your business, or that of your client. You might think that you can learn SEO simply from reading some online guides and, whilst they can help, it’s actioning that ultimately provides you with knowledge.
1. Expired Domains
This is something that is still underutilised by the majority of the SEO community.
I think it’s because many people view it as a black hat method within SEO, although that couldn’t be further from the truth. But it can be SO powerful and you should be doing it.
I once worked with a company called SEO st helens where I worked with a superb SEO called Ben who set-up amazing blogs on expired domains. He didn’t just throw them online and hope for the best, he used drag-and-drop builders to craft proper masterpieces. It was really impressive to see.
Basically, the idea is you find a domain with fantastic links from high authoritative domains and register it if it’s available. You can then redirect it to your website, or you throw content on it with a blog and link to your money site. Simple enough, right? But it’s important to make it look as natural as possible as Google has gotten very clever with spotting these patterns. Always play it safe.
Here are some tips when buying expired domains:
- Always check it hasn’t been used as a PBN with the Wayback Machine
- Make sure they are available using a build domain name checker
- Check that there are enough high value links pointing to it, and they’re followed
- Redirect or Blog – depends on history of the domain, niche, etc.
2. Reverse Engineering Link Profiles
This is probably my favourite method of them all. I just love opening 900 tabs in my browser and going through them one-by-one as steam escapes from the back of my computer under the stress.
To reverse engineer your competitors link profiles you will need to use a backlink analysis tool such as Ahrefs (the best) or Majestic (the worst) where you will go through all of their links to find and earn (mostly for free) any links that they have, that you don’t. Simple enough, right?
I’m sure you’re thinking, “but what’s the point of this?”
Let me explain.
Any link that your competitor has that you don’t is their advantage over you. And you don’t want them to have an advantage over them. You want to have the advantage over them. So you need to get all of their links, and then plenty that they don’t have. Then it’s their problem to deal with.
Doing this on all competitors in your industry ensures you almost-guaranteed success. If you fail after doing this then you probably need to hire the Croc Monster instead of doing it yourself.
3. Local Directories (with NAP citations)
This is another very important method for picking up great links, especially for local businesses such as skip hire companies, bounce castle companies, and so on. Anyone with local customers.
Essentially, each time you list your business online with your NAP (name, address, phone number) attached this is a signal to Google that this business is a legit entity and it exists at this location, as well as it being somewhat of a vote for the business similar to a backlink.
Some of the best local directories include:
- Central Index
Always ensure that NAP citations are the same on every local directory. Consistency is important.
And there you have it. Three awesome ways you can get new backlinks to your website and become an SEO god overnight. Kind of. Sort of. Okay, not at all. But it’ll certainly help you to rank better. Eventually.